The second coating in a event is this content, which will be actually decided by the festival purpose. Material of a festival suggests the activity, the workshops, the functions…all and everything that will happen in the event, all that the visitor can see or participate in. As much as this content is dependent upon the event purpose, it’s however a controlling factor of the success of the event; it’s likely you have the proper purpose but the incorrect content. Imagine a buying festival without reductions!! Or audio festival with musicians whom are actually poor in their works! !.
Let us look at the ROSE Parade in USA, a event began 1890 and it is just about flower parades and rings, if it had been that, the event would have died quite a long time before and wouldn’t stay to be over a century previous with good success. An event which have grown from about 2000 life audience to significantly more than 700,000 attendances.
This kind of festival, their material is all about parades only!, But the catch is, every year they create a topic and every year they have more individuals, government and privet market and each attempts to produce a move that is unique and greater than anybody different participant, you will dsicover a float for NASA and a float for Star-bucks café, and each is competing to discover the best design. They’ve manipulated the restrictions making a more energetic event.
To be able to support a event that’s the same subject every year you have to be wise enough to make a content that is various than the year before and keep consitently the crowed on coming. This really is a lot more like any organization in the world, a festival is similar to a shop and the attendees would be the readers to the shop. Therefore when you lose content and become ordinary your shop visitor’s depend can decline? What is your side, BE DIFFERENT OR BE DEAD.
It’s all in the hand of the management human anatomy of the event, whatever the purpose, a event is a party of life, and life is about change and adventure……..calculated adventure of course. If we weren’t different we’d be strolling in the streets wearing same material, same look, same building. Content must differ, attractive and alive.
You may not exist until somebody understands you. Your laughs, your expressions, your means of speaking…etc all are your advertising means. If you are a smart individual however, you keep all your projects to yourself, for the public, you are no one even if you were Einstein. As well in the event that you can speak perfectly however your crowed is not correct, you still a nobody, Einstein would have been a no one if he was as smart but surviving in a tribe in a lord forsaken place.
A festival is no festival with out a crowed. A food event that has all types of food and its marketing just objectives vegetarians, or even a looking festival that goals the poor might transfer into a riot. The propaganda is approximately applying all probable appropriate advertising press to market your event and having the proper help from event content and efforts behind it causes it to be a success. History of a Shankra Festival makes a significant element in the accomplishment but doesn’t let you at any mean to cut back the budget you spend for marketing. In nowadays fancy stuff are every-where which makes it easy to divert the interest of the crowed to forget about history. Record is history.
The aforementioned levels depends upon each other’s and overlaps and the disappointment in virtually any layer can instantly fails the whole means of the festival, whether this disappointment will soon be quick or slow. More crowed doesn’t mean more success, if material is bad, it is merely more failure. It is easy to be number one but it is hard to remain so. Self-confidence is good but over self-confidence always basins the ship. The levels mentioned over constitute the pie of success. If you look at any event through that pie and calculate each layer, you’ll know a slipping event from an effective one.