As a likely purchaser of a SaaS application, a single of the initial factors that arrive to thoughts is integration. How will US Auto Parts Catalog combine with current apps? How will it combine with new applications? How can it integrate with social media? How can I import existing knowledge? How unpleasant will the integration be?
These problems are usually undervalued by SaaS suppliers and they will not comprehend that these can be a main roadblock to the adoption of their programs.
Some firms desire to get a entirely integrated suite of applications, this kind of as NetSuite or Zoho, but a lot of of us just want to decide on and buy application by software. This is exactly where possessing an open up API and demonstrating integration abilities can make or break a sale.
In straightforward terms, an API is a engineering that permits a established of applications (or sites) to integrate with each other. In a heterogeneous application surroundings, APIs make issues operate together. As a enterprise proprietor you probably don’t care about APIs, but then feel about the flow amongst CRM, billing, invoicing, tax reporting… it ought to be easy. Not always!
There are many motives why clients want APIs and a lot of reasons why vendors ought to offer them. Regardless of whether it’s for enabling channel associates and integrators to glue a established of applications to answer to their clients’ distinct demands or for making it simpler for consumers to integrate a new SaaS app with their legacy programs, APIs are a should have.
APIs can also be essential in situation a seller goes bust or if you merely want to adjust providers, as they can make sure the knowledge export abilities to take the data out.
As APIs facilitate the function of channel companions it can also cut the value of obtaining new clients for SaaS sellers.
Following pondering about the needs and rewards of APIs, it is remarkable that several SaaS firms nevertheless never have an open up API as element of their improvement roadmap. Saas distributors must provide open APIs to integrate with other merchandise and make the existence of their customers easier and safer. As John Musser, founder of ProgrammableWeb.com, recently stated: “Not getting an API in 2010 is like not possessing a world wide web website in 2001.”
Distributors who currently have a strong API approach in area must significantly take into account the rewards of API administration equipment in get to get the most out of these companies.
Avid users of cloud computing are familiar with the thought of transferring information and functionality from private, closed systems to shared infrastructures. Tomorrow, your apps and companies will be leveraged even further by additional cloud parts, social and cell apps, in revolutionary methods that can add exponential benefit to your apps and model. This will create new chances for your clientele to use your solutions, and APIs will be the core of the up coming era of SaaS organizations.
Guillaume Balas, CMO of 3scale, points out that “APIs are the glue of cloud computing. They provide new channels for SaaS organizations to empower present and new partnerships, drive innovation, achieve buyers and expand new profits opportunities”.
In a fast relocating and aggressive market of business application, sellers must make positive that their technological innovation is indispensable in the value chain of interconnected business applications. Or else somebody else will “eat their lunch.”
There are a handful of businesses that realize the electrical power of properly-managed APIs and have developed systems to help others launch, handle and grow their API businesses. 3scale has predicted this market really properly and has responded with an supplying that helps firms these kinds of as Skype and Wine.com, as well as SaaS sellers to control completely their API infrastructure. By way of a effectively-thought API method, they include magic sauce to APIs and give the publicity, control and scale API requirements to really help firms expand revenue.
So if you are a company seeking to buy a new SaaS answer, make sure you do request the vendor about their API approach. It have to be element of your evaluation listing. If, as a SaaS seller, you are lacking behind, you need to include this as a prime precedence on your advancement roadmap. Nevertheless, if you might be already in the API match, you can tremendously gain from getting it managed much more efficiently.